Email & Retention Marketing
A retention-driven communication system built to strengthen loyalty, increase repeat engagement, and enhance customer lifetime value — through the combined power of Email Marketing and WhatsApp Marketing.
A structured retention framework is crafted using strategic messaging, automated journeys, personalised sequences, and platform-specific content.
Email and WhatsApp function as two independent channels with unique purposes, while also working together to maintain continuous brand presence and audience connection.
Scope of Work
Email Marketing
Strategy for newsletters, product updates, promotions, and brand storytelling
Design of high-performing email templates
Automated workflows: welcome series, abandoned cart, post-purchase, re-engagement
Audience segmentation for behaviour-based targeting
A/B testing for subject lines, content, and CTAs
Analytics tracking and optimisations for higher opens, clicks, and conversions
WhatsApp Marketing
Setup and implementation of WhatsApp Business API messaging
Personalised, conversational communication formats
Promotional broadcasts and offer-driven messaging
Automated reminders, confirmations, and follow-up sequences
Lead nurturing and simplified customer journey flows
Performance monitoring and engagement optimisation
Key Benefits
Email Marketing
Stronger Audience Connection
Email enables value-rich content that builds trust and nurtures long-term relationships.
Higher Conversions Through Personalisation
Segmented campaigns and automated journeys guide users toward meaningful actions.
Consistent Engagement Through Automation
Pre-built flows ensure timely, relevant communication without manual effort.
Data-Driven Optimisation
Performance insights help refine messaging and improve overall results.
WhatsApp Marketing
Instant, High-Visibility Communication
Messages reach audiences instantly in their primary communication space.
More Human, Conversational Interactions
A direct, personable format that enhances brand relatability.
Quick Responses & Faster Conversions
Perfect for offers, reminders, and real-time interactions that drive immediate action.
Effortless Retargeting & Re-engagement
Quick touchpoints help reconnect users and maintain consistent visibility.
Service Process
Discovery & Requirement Gathering
Understanding business objectives, target audience, current engagement channels, and retention goals.
Audit & Analysis
Reviewing existing email campaigns, subscriber lists, WhatsApp usage, and overall retention metrics to identify opportunities and gaps.
Strategy Development
Crafting a retention roadmap that combines Email and WhatsApp strategies with clear goals, audience segmentation, and content planning.
Content & Flow Planning
Designing email templates, campaign sequences, WhatsApp message flows, and personalised communication journeys.
Execution & Automation Setup
Implementing automated workflows, broadcast schedules, and personalised messaging campaigns across platforms.
Tracking & Performance Analysis
Monitoring open rates, click-throughs, engagement metrics, and conversions to evaluate effectiveness.
Optimization & Scaling
Refining campaigns based on analytics, improving messaging, adjusting sequences, and scaling high-performing strategies for better ROI.